stacks of laptops and text reading 'which mdm solution is right for you?'

15th March 2024

Apple Business Manager vs JAMF vs Shepherd MDM

Kia Deeks-Hyde

In the realm of Apple device management for businesses, there are several notable contenders, each offering unique features and capabilities tailored to meet diverse organisational needs.

Apple Business Manager, JAMF, and Shepherd MDM are three prominent solutions in this space. In this blog post, we’ll explore the key features of each platform, their benefits, and considerations to help you make an informed decision.

Apple Business Manager

Apple Business Manager (ABM) is a cloud-based service designed to help IT administrators manage and secure Apple devices at scale.

It provides comprehensive control over device enrolment, app distribution, and security policies, simplifying the process of provisioning and recommissioning devices.

ABM seamlessly integrates with other Apple services, such as Device Enrolment Program (DEP) and Volume Purchase Program (VPP), to streamline device management workflows.


JAMF is a leading Apple device management solution that offers centralised control and automation for managing macOS, iOS, iPadOS, and tvOS devices. It provides a wide range of features, including device provisioning, application deployment, security enforcement, inventory management, and remote support.

JAMF is particularly popular in environments with large fleets of Apple devices, such as schools, businesses, and enterprises.

sheep wearing sunglasses and shepherd logo with text shepherd mdm managing your digital flock

Shepherd MDM

Shepherd MDM is a scalable, cloud-based Apple mobile device management solution designed to empower organisations to efficiently manage their Apple fleets.

From device enrolment to configuration and security, Shepherd streamlines the entire process, allowing for frictionless onboarding of new team members and ensuring compliance with necessary apps, configurations, and security settings.

Shepherd eliminates the need for internal IT teams to handle device setup, enabling devices to be shipped directly to employees’ home addresses where they auto-enrol into the MDM at first start up.

Comparing Apple Business Manager, JAMF, and Shepherd MDM

When comparing these solutions, several factors come into play:

  1. Ease of Use: Apple Business Manager and Shepherd MDM offer a user-friendly interface and straightforward setup process. JAMF may require more technical expertise but offers robust features and customisation options.
  2. Feature Set: JAMF offers a comprehensive set of features for Apple device management, including advanced automation capabilities. Shepherd MDM provides streamlined device management with a focus on ease of use and efficiency.
  3. Integration: Apple Business Manager seamlessly integrates with other Apple services, providing additional control over device management. JAMF and Shepherd MDM offer integration options but may require additional setup.
  4. Support and Services: Devices for Teams, an Apple Partner specializing in Apple Business Manager, offers support and services to help organizations get the most out of ABM and Shepherd MDM.

shepherd logo vs jamf logo with sheep wearing sunglasses


In conclusion, choosing between Apple Business Manager, JAMF, and Shepherd MDM depends on your business’ specific needs, technical capabilities, and budget.

Apple Business Manager is a user-friendly solution that integrates seamlessly with other Apple services. JAMF offers comprehensive device management features with advanced automation capabilities. Shepherd MDM focuses on streamlined device management and ease of use.

Evaluating your organisation’s requirements and objectives will help determine which solution is the best fit for your Apple device management needs.

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